Now that the new year has started, the affiliate marketing industry is coming up with many different industry trends in order to better prepare an satisfy their respective affiliate campaigns.
2015 reserves many options for different industry trends to present themselves, in part because of the forthcoming of digital marketing.
With all of this in mind, let’s explore what will be in store for 2015:
1.It’s all about making life easier for affiliate marketers
As simple as the affiliate marketing industry is, most people within the industry tend to overcomplicate simple concepts because of acronyms (CPA, CPP, CPS etc..), interfaces that aren’t user friendly, and the inability to share program information in an accessible way. These tasks should improve affiliate marketers’ work come 2015 thanks to automated link builders, enhanced feeds and better use of banner inventory. Affiliate marketing needs to remain incredibly simple so that there are no barriers and it is an easy industry for one to become accustomed to.
2. Future in Mobile
In 2015 overall mobile traffic is set to exceed desktop traffic. Affiliate programs need to make sure they’re keeping up with the trend, and that all of their major affiliates are optimized for mobile. Without optimized mobile platforms, 70% of customers fail to complete their mobile transactions. According to Hubspot, 61% of people have a better opinion of brands when they offer a good mobile experience (http://blog.hubspot.com/marketing/responsive-design-list). Mobile also creates new opportunities for unique partnerships that didn’t exist before. Some of the most exciting are affiliates that buy mobile advertising space in apps and mobile games. Some affiliates even build mobile apps specifically for merchants.
3. Traffic quality and compliance challenges:
Compliance, or network quality, is often overlooked by channel exponents. 2015 should see companies look to redouble their efforts in the network quality stakes. Some may also be caught out by not recognizing the ‘hidden’ benefits offered by traditional networks if they choose to switch to in-housing. Advertisers will require more robust quality processes in a fragmenting market. They will push for additional transparency and visibility on promotional methods employed by affiliates, and networks need to embrace a spirit of openness, recognizing that such interrogation will help foster trust and future investment.
4. Increased international presence and global expansion
When it comes to affiliate marketing, globalization is still in its initial stages, but many European programs are trying to break into the North American market this year and vice versa. Merchants who are expanding their product and service offerings to other countries are looking to adapt their affiliate programs along with them. Differences in regulations, the agency/network landscape, and attribution from country to country create challenges, but they aren’t insurmountable. It may be smart now to hire an independent agency familiar with the new market to manage your overseas program and offer insight. Investing time and money upfront in launching your program properly will pay off in the long run.